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How do you use AI to calm the anxieties of crypto owners in a groundbreaking Tax Year? With new rules in effect for 2026, CoinTracker partnered with Huge to to turn tax anxiety into filing confidence. The result? A fully AI-generated campaign centered around a fictional guru called Tommy Coyne.
We're also looking at what it takes to get AI quality right — and why the answer isn't better engineering; it's better structure. Plus, two of our own share why bringing strategy and design together from day one changes everything about how problems get solved. |
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| 01 |
| Podcast. |
| How Huge and CoinTracker helped crypto owners navigate this tax season. |
| New crypto tax rules demand new creative processes. In this podcast episode, our Chief Creative Officer, Ez Blaine, and CoinTracker’s Head of Growth, Thom Sweeney, discuss both what was at stake in this Tax Season and the future of storytelling. |
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| 02 |
| Workflows. |
| Why AI quality is everyone's job. |
| When only one team owns AI quality, the work suffers for it. The fix isn't better engineering — it's better structure. Learn how our Solutions Architect Zachary Goldstein built a system where the right expertise finally had a way in. |
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| 03 |
Makers #8.
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| Designing for tomorrow's shopper. |
| When strategy and design work on a project, working in stages may lead to just average results. In this installment of Makers, Kima Sargsyan and Tyler Kracht break down how they leverage the “design jam” to solve for the long-term. |
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