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AI isn't asking designers to learn new tools. It's asking them to unlearn fifteen years of staying in their lane.
The most generative moments in design history happened when the tools outran the rules. OK Computer didn't happen because someone engineered a defining album — it happened because Radiohead treated uncertainty as material and let the process find the work.
For years, design got very good at systems and staying in its lane. The handoff became the border. The restless instinct that made early digital work so alive got quietly engineered out.
But AI is changing that. Read Tom Kershaw's latest article on why the frontier is back — and whether designers are ready.
P.S. Last month, we celebrated winning two Webby Awards for our work with Google Chrome Enterprise and “We Tried,” a project that turns climate data into something people can feel. Big congratulations to our teams! |
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| 02 |
| Makers #9. |
Curiosity as a craft.
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| The best work doesn't feel like work. Design Director Yolanda and Motion Director Roger on play, craft, and how they keep levelling up — in the latest Makers. |
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