| |
|
|
| |
Huge keeps growing. We've acquired London-based agency Rotate°, adding Composable Commerce —the architectural approach that uses interconnected, modular, best-of-breed components— as a sixth core capability.
The team brings deep expertise in enterprise Shopify and, as a Shopify Plus partner in the top 1.5% of firms globally, a track record with premium brands that speaks for itself.
And with all the talk around soccer and the World Cup, our Group Design Director Jude Gay wrote about what his lifelong obsession with Arsenal taught him about design in the age of AI.
P.S. Find Josh Campo, Lauren DeGeorge, Angela Yang and Marc Maleh at The Cannes Lions International Festival of Creativity this year. Josh will be on the Brand Innovators stage on Tuesday, 23 June at 11:30 AM. |
|
| |
|
|
| |
|
|
| |
| 01 |
| Joining forces. |
| Huge acquires Rotate°. |
| The London-based agency behind bespoke, built-to-last composable ecommerce experiences for brands like Loewe, Rapha, and Wild is now part of Huge. Find out what this means for our practices. |
|
|
|
| |
|
|
| |
|
|
| |
| 02 |
| What Arsenal taught us about branding in the age of AI. |
| Anyone can make. Few have anything to say. |
| Huge’s Group Design Director, Jude Gay, fell in love with Arsenal at eight years old. He never stopped trying to understand why — and that obsession shaped everything. Now Arsenal have won the Premier League, he thinks the club has something to say about design in the age of AI. |
|
|
|
| |
|
|
| |
|
|
| |
| 03 |
Design systems.
|
| Content strategy as structural infrastructure. |
| Atomic Design gave us a shared language for interfaces, but nobody built one for content. Until now. Our content strategist Jedi Wright proposes the Tiered Content Framework, a way of filling that gap. |
|
|
|
| |
|
|
|
|
.png)