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Most technology strategy advice is addressed to the wrong person. It tells CTOs and CIOs how to justify their existence—when the real problem is the mandate that they’ve been given.
Tech debt and tech wealth are built in the same way: one decision at a time. The difference is whether the CEO treats the technology as a cost to manage down or a partner in growth. Huge’s VP of Technology breaks down how to tell which side you’re on.
Plus, what happens when your product starts making decisions without the user? Autonomous agents are already doing it. Download our Design for Autonomy white paper to find out what that means for designers and product leaders. |
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| 01 |
| The AI race. |
| Tech debt is why you’re losing the AI race. Here’s how you win it. |
| Sustainable wealth in tech is built the same way tech debt is: one decision at a time. It starts when a CEO treats technology as a peer to marketing; not a necessary evil to be managed down. Huge’s VP of Technology Jon Hackett cuts through the noise with three questions worth asking. |
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| 02 |
| WIRED briefings. |
| Inside PepsiCo’s once-in-a-generation transformation. |
| PepsiCo transformed—publicly, at scale, for the first time in a generation. Chris Manzini, SVP and Head of Global Communications at PepsiCo, Huge CEO Josh Campo join WIRED’s Alyssa Walker to share what it really took. Watch the conversation. |
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| 03 |
The work.
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| The new model for brand storytelling. |
| What happens when you build a campaign on a hybrid human and AI production system? For CoinTracker, it meant 133 assets, a full omnichannel ecosystem, delivered in under 10 weeks, with a 6.6x productivity increase and 37% subscriber growth YoY. Take a look at our case study. |
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