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AI is changing how we work, but in the world of sports the real question is: how do you stay ahead of the game? This month, we released the new playbook for fandom, unpacked the future of websites and teamed up with Forrester to explore the real ROI of AI in marketing.
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IFX
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The Playbook for Growing Sports Fandom.
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Billionaires keep buying sports teams not only as a vanity asset, but because the business of sports fandom is exploding. But the rules of fandom are rapidly changing, and so are the expectations of newer sports aficionados. So how to stay in the game? Intelligent Fan Experiences (IFX) is our strategic response. Read the playbook and learn what role AI plays in this digital-driven sports landscape.
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Disrupting search.
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The Role of Websites in the AI Era.
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Did you know that in 2025 it takes 3x more content on your site to get a visit from Google Search than it did 10 years ago? And that 75% of web searches are now “zero click,” answered directly in the browser by GenAI? Does that mean that the website as we know it is dead? Read the analysis by Alex Liss, VP of Data Science at Huge.
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Huge x Forrester webinar.
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Beyond Efficiency: The Real ROI of AI Marketing.
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Everyone is talking about adding AI to marketing, but what’s it actually doing for campaign performance, creativity and brand value? According to Forrester’s Jay Pattisall, AI may break the old paradigm that you can’t have good, fast and cheap at the same time. Watch the webinar.
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