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Can you use technology to make people feel something? Huge’s Creative Technologist Kurt Lorey thinks you can. And in talking to Creativepool about how he became their Next Gen Talent of the Year, he shared his vision for experience design—a path of AI-driven, adaptive storytelling.
In a similar vein, our CPO, Chidi Achara, recently delivered a fireside chat at Opticon 2025 on the idea of “designing desire” for brands who truly want to connect with customers.
And to get there, we need a leader with a vision. We believe we’ve found him in Josh Campo, recently announced as our new CEO, starting January 2026. |
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| 01 |
| Huge x Optimizely |
Designing Desire: How Intelligent Experiences Win Hearts.
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Emotionally resonant experiences don’t just happen: they need to be planned with a mix of design and creative use of emerging technologies. That approach to Intelligent Experiences and the role desire plays in them is what our CPO Chidi Achara unpacked during Opticon 2025 when he sat down with Optimizely's Rupali Jain. Watch the video.
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| 02 |
| New beginnings. |
Huge welcomes Josh Campo.
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| Josh Campo joins Huge at a time of rapid momentum, following double-digit growth, expanded AI capabilities and a wave of new client partnerships. With 25+ years driving technology and experience transformation, Campo brings a strategic, outcomes-focused edge to this next chapter. |
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| 03 |
| Adaptive storytelling. |
| Where creativity meets technology. |
| Creativepool’s 2025 Next Gen Talent of the Year Kurt Lorey shares his take on creativity, empathy and the AI-powered future of experience design. From building WebGL-powered experiences like the Android XR landing page to exploring generative 3D worlds, his work blends innovation with emotion. Read the interview by Creativepool. |
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ICYMI: Last month, Huge took home six 2025 eHealthcare Leadership Awards for our website redesign for UNC Health and our Heart Health Campaign for Atlantic Health. Revisit our UNC Health case study here.
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