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“Who you work with is just as important—if not more—than where you work,” says Josh Campo, reflecting on 25 years of industry change as he joins Huge as CEO.
Over the past decade, Josh has worked hand-in-hand with Lauren DeGeorge, Huge’s recently-named Chief Client Officer. In our latest installment of Makers, both leaders reflect on their partnership, their shared growth and what they see next for Huge.
Plus, our Director of Strategy, Kima Sargasyan, explores what brands can do when a user's identity is partially being forged by the algorithm.
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| 01 |
| Makers #5. |
A dialogue on growth, partnership and what’s next.
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| Our newly appointed CEO and Chief Client Officer bring a decade-plus-long business and creative partnership that has survived mergers, different titles and roles, and a few defining eras in the agency world. This is the dynamic duo’s story of navigating growth, change and shared ambition. |
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| 02 |
| Huge x Optimizely. |
Transforming Content in the Age of AI.
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| Our own Emily Wengert and Alex Liss, along with Optimizely's Lauren Hammarstedt, analyze the inevitable transformation of brand content workflow with the rise of AI. Watch the video of the session to learn what it takes to do it responsibly and at scale. |
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| 03 |
| Strategic Brand Building. |
| Identity as Algorithm: The New Battlefield for Brand Relevance. |
| In a world where identity is algorithmically defined, brand relevance isn’t just finding your audience. According to our Director of Strategy Kima Sargsyan brands are increasingly taking part in shaping that identity—sometimes before individuals are able to articulate it themselves. |
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