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The biggest question on everyone’s minds is: what’s in store for AI in 2026? Will Google dethrone OpenAI? Will GEO disrupt the ads model? And what will AI-powered shopping mean for brands?
According to Emily Wengert, our Global Head of AI Strategy, it’s the wrong question to ask. Predicting AI’s future is like asking for a single point of view on the internet–it can’t be done.
But what we can do is place informed bets. Here, three of our AI experts share where they believe AI is headed this year and what this will mean for your brand. |
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| 01 |
AI evolution.
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Making Design More Human with AI
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Not all design work should be AI-accelerated. But when AI is used thoughtfully, it gives more time to invest in the deeply human parts of digital design. Our Group Design Director Tom Kershaw explains how you can optimize the process without accelerating toward mediocrity.
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| 02 |
| Future predictions. |
What Will AI Bring in 2026?
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| We asked three of our experts to place their bets for what AI will bring this year and what brands should do about it. Their answers included Google dethroning OpenAI, whether GEO will kill ads, and the impact of AI shopping. |
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| 03 |
Rethinking the game.
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The New Video Game Marketing Playbook
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| In a market defined by oversaturation, sluggish post-pandemic growth and rising production costs, how can new video game titles adapt to today’s landscape? Our Senior Director of Strategy Hiroki Murakami breaks down how studios can navigate this new normal. |
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