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Nearly 21 million viewers tuned in to watch NCBU’s Winter Games coverage. That’s more than the population of New York State. But with thousands of hours of programming, how do you keep fans engaged?
Enter OLI, the generative AI chat experience we built with NBCU, first for Paris, now for Milan Cortina. In the latest installment of Makers, Emily Wengert and Jon Hackett, reflect on their partnership, the work, and what it took to bring something truly new to life.
P.S.: Are you in Las Vegas next month? We’ll be at Adobe Summit and Google Cloud Next. Let us know if you’d like to connect. |
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| 01 |
| The Intelligent Experience Podcast. |
Three Experts on AI in 2026.
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| What will brand experiences look like in a world of LLMs? What is "latent persuasion" and why does it matter? Are LLMs moving beyond chat? Our AI Product Strategy Team shares their bets on the most important shift of the year. This was the theme for the beginning of the second season of our Intelligent Experiences Podcast, available on Spotify and Apple Podcasts. |
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| 02 |
| The work. |
Google Keyword.
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| From consolidating 150+ separate blogs into one central hub to deploying the latest in Google AI, we’ve turned The Keyword into Google’s ultimate destination for innovation. Take a look at our latest case study now. |
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| 03 |
Makers #7.
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Solving real-life problems for OLI.
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| In this installment of Makers our MD, Global Head of AI Strategy, Emily Wengert, and VP of Technology, Jon Hackett, reflect on two intense years of building OLI — and why creating something truly new takes more than a 9-to-5. |
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