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Downtown L.A. erupted in a frenzy on October 28—but it wasn’t a Bad Bunny concert or the Super Bowl. It was Make.exe. Designers went head to head in a high-energy showdown, proving how AI and humans can create together, producing everything from video content and campaigns to motion graphics, web concepts, and hype reels.
Missed it? Scroll down to see our event recap.
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| 01 |
Intelligent Twins in Healthcare.
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In healthcare, every moment matters.
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In healthcare, lives depend on real behavior, not averages. Intelligent Twins give providers a way to see the journey as patients actually live it, with a level of honesty and fidelity that static methods can’t match. Huge's Frank Rauss and Christie McFall talk about the future of patient experience in their latest article. Not in healthcare? See how Intelligent Twin can shape the future of business here.
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| 02 |
The final showdown.
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Three high energy rounds. One winner.
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| In October, we hosted the first-ever AI-augmented design battle in downtown L.A. where teams took on mystery briefs and raced the clock to create standout work. The energy- and music-charged event brought human creativity and AI together like never before. Take a look at our event recap here. |
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03
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| Client work. |
| Helping Behr Paint redesign its website for AI-powered search. |
| Alexander Liss, VP of data science and AI at Huge, shares with Ad Age how Behr Paint’s content will position the brand for success in generative search. Read the full article here. |
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